ApexLab Brand Guidelines

The trackside engineer's toolkit. Navy surfaces, amber signal, geometric type.

ApexLab captures telemetry from racing simulators and tells drivers where the time went. The brand reflects that: precise, instrumented, quiet by default — reserving visual emphasis for the data.

This guide is the canonical reference for anyone placing the ApexLab brand — in the app, on the web, in marketing, or in partner materials.

Contents

• Logo — mark, wordmark, lockups, clear space, usage
• Color — palette, signal colors, telemetry channels
• Typography — Space Grotesk · Inter · IBM Plex Mono
• Iconography — line-icon style and domain icon set
• Tokens — machine-readable sources for code consumers

Brand in one sentence

Navy + amber, geometric, restrained — an instrument, not a livery.